{"id":1125,"date":"2026-10-19T12:37:39","date_gmt":"2026-10-19T12:37:39","guid":{"rendered":"https:\/\/blog.regg3.com\/?p=1125"},"modified":"2026-10-19T12:40:36","modified_gmt":"2026-10-19T12:40:36","slug":"opening-the-basket-regg3-at-the-2026-national-festival-of-civil-economy","status":"publish","type":"post","link":"https:\/\/blog.regg3.com\/en\/2026\/10\/19\/opening-the-basket-regg3-at-the-2026-national-festival-of-civil-economy\/","title":{"rendered":"Opening the Basket: Regg3 at the 2026 National Festival of Civil Economy"},"content":{"rendered":"\n

Would you buy a basket of fruit covered with a cloth, trusting only the seller’s word? With this question Nicola Ruggiu<\/strong> opened Regg3<\/strong>‘s pitch on 3 October, in the Salone dei Cinquecento at Palazzo Vecchio in Florence. Regg3 was one of the 5 finalist startups<\/strong> of the 2026 “Prepararsi al Futuro” National Award, selected from 38 applications<\/strong> from across Italy.<\/p>\n\n\n\n

Why we were in Florence<\/strong><\/h3>\n\n\n\n

The eighth edition of the National Festival of Civil Economy was titled EUconomia<\/strong>. Civil economy starts from the idea that a healthy economy rests on relationships, and that trust between citizens, businesses and institutions is as much infrastructure as a road.<\/p>\n\n\n\n

Taking part mattered to us, because the same idea underpins Regg3’s method: we measure an organisation’s impact by relating its data to the needs of the territory where it operates. Presenting it to an audience that has long reasoned in terms of community and common good meant putting it to the test.<\/p>\n\n\n\n

Measuring what counts: reality or perception?<\/strong><\/h3>\n\n\n\n

The morning opened with the panel “Measuring what counts”, where Lorenzo Semplici<\/strong>, Head of the Research and Evaluation Centre at NeXt Economia, presented the eighth Report on BenVivere (Well-living) and the Generativity of Territories<\/strong>. Across 53 large areas, the Report compares real wellbeing, measured through official statistical indicators in eight dimensions, with wellbeing as perceived by a sample of 6,000 citizens<\/strong>.<\/p>\n\n\n\n

The most striking finding is a systematic gap: citizens tend to underestimate reality, especially on safety (a 20.9-point gap<\/strong>) and on demography and health (12.6 points<\/strong>). The Report also shows that more generative territories, where people act intentionally for the common good, achieve better wellbeing both in real terms (+4.1%<\/strong>) and as perceived (+4.0%<\/strong>).<\/p>\n\n\n\n

To explore further, we recommend the book “Realt\u00e0 o percezione? Cosa conta di pi\u00f9 per la nostra felicit\u00e0?” (Reality or perception? What matters most for our happiness?) by L. Becchetti, L. Raffaele and L. Semplici.<\/p>\n\n\n\n

The closed basket and the fruit inside<\/strong><\/h3>\n\n\n\n

In the afternoon it was our turn: four minutes to tell Regg3<\/strong>‘s story. Much of the good being funded today is like that covered basket: social and environmental projects are supported, a report describes how the basket was filled, but nobody really sees what is inside. The basket is the activities and projects in a territory; the fruit is the concrete change they generate for people and the environment, in a specific place.<\/p>\n\n\n\n

Regg3<\/strong> opens the basket with three tools. Explorer<\/strong> reads the needs of each territory across 12 social and environmental impact areas. Proof<\/strong> measures an organisation’s contribution against those needs. Exchange<\/strong> connects those who generate impact with those who can fund and support it, turning local needs into concrete opportunities for investment and regeneration.<\/p>\n\n\n\n

The jury’s question<\/strong><\/h3>\n\n\n\n

After the pitch, the jury asked Nicola why a client should knock on our door rather than someone else’s. What is the distinctive element?<\/p>\n\n\n\n

Nicola replied that Regg3’s value lies in its ability to guide the client. There is no shortage of measurement tools, but they often do not allow a systemic reading that brings social and environmental aspects together into an overall assessment of impact. Many corporate decisions also give little weight to the characteristics of the territory where the organisation works. Regg3 helps organisations understand where their investments can respond to the most urgent needs.<\/p>\n\n\n\n

Five startups in the competition<\/strong><\/h3>\n\n\n\n

Four other startups shared the stage with us. Atipiche<\/strong>, the cooperative that won the award, uses fermentation and short supply chains to regenerate rural areas. Tesoro di Roseto<\/strong> is a community cooperative founded in Calabria to counter depopulation and the seasonality of tourism. RareEarth<\/strong> recovers rare earths from the magnets of end-of-life products, reducing Europe’s dependence on these raw materials. Servati<\/strong> designs shoes that can be taken apart, repaired and recycled piece by piece. <\/p>\n\n\n\n

What we take home<\/strong><\/h3>\n\n\n\n

We came back to Milan with three reflections that we believe are useful for companies.<\/p>\n\n\n\n

The first comes from the Report presented that morning. If citizens can underestimate the real wellbeing of their own territory by many points, a company that decides where to invest based on impressions risks missing the target.<\/p>\n\n\n\n

The second concerns reporting. Many sustainability reports describe the activities carried out, the basket, while the value lies in the change those activities produce, the fruit.<\/p>\n\n\n\n

The third concerns the territory. The same intervention has a greater impact where the need is greater, which is why every measurement should start from the place where the intervention happens.<\/p>\n\n\n\n

The basket, opened<\/strong><\/h3>\n\n\n\n

We started from a basket covered with a cloth, and our day in Florence confirmed that the job of those who measure impact is to lift that cloth. Anyone who supports a social or environmental project should be able to see what they are really funding.<\/p>\n","protected":false},"excerpt":{"rendered":"

Would you buy a basket of fruit covered with a cloth, trusting only the seller’s word? With this question Nicola Ruggiu opened Regg3‘s pitch on 3 October, in the Salone dei Cinquecento at Palazzo Vecchio in Florence. Regg3 was one of the 5 finalist startups of the 2026 “Prepararsi al Futuro” National Award, selected from […]<\/p>\n","protected":false},"author":1,"featured_media":1123,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1125","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-senza-categoria"],"acf":{"sign_up_button":"Sign up","cta_title":"Identify risks and opportunities in specific territorial contexts.","cta_paragraph":"Certify the impacts generated through an in-depth analysis of 12 social and environmental indicators.","cta_button":"Book a free demo","footer_partner":"International partners <\/span>","footer_protocollo":"Protocol validated by<\/span>"},"_links":{"self":[{"href":"https:\/\/blog.regg3.com\/en\/wp-json\/wp\/v2\/posts\/1125","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.regg3.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.regg3.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.regg3.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.regg3.com\/en\/wp-json\/wp\/v2\/comments?post=1125"}],"version-history":[{"count":1,"href":"https:\/\/blog.regg3.com\/en\/wp-json\/wp\/v2\/posts\/1125\/revisions"}],"predecessor-version":[{"id":1126,"href":"https:\/\/blog.regg3.com\/en\/wp-json\/wp\/v2\/posts\/1125\/revisions\/1126"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.regg3.com\/en\/wp-json\/wp\/v2\/media\/1123"}],"wp:attachment":[{"href":"https:\/\/blog.regg3.com\/en\/wp-json\/wp\/v2\/media?parent=1125"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.regg3.com\/en\/wp-json\/wp\/v2\/categories?post=1125"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.regg3.com\/en\/wp-json\/wp\/v2\/tags?post=1125"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}